Lean Beef Patty x 1HUND: Out on the Farm
When we set out to shoot the Lean Beef Patty x 1HUND collaboration, we wanted to make sure it was authentic.
So we took it to a farm.
Open land, raw textures, and a setting that felt completely unfiltered. Surrounded by highland cows, dirt paths, and open space, the entire shoot carried a different kind of energy. It got a little chaotic but it fully aligned with Patty herself.
A Setting That Matched the Vision
Between walking through the fields, interacting with the cows, and capturing those in-between moments, everything felt natural. Not forced. Not overly curated. Just real movement in a real setting.
It gave the entire shoot a tone that stood out immediately. Less “campaign,” more experience.
Working With Patty
Patty showed up exactly how she is.
No switch-up for the camera. No separation between who she is online and who she is in person.
That’s what made the shoot work. It never felt like we were directing moments. We were just capturing them as they happened whether that was her moving through the space, or laughing mid-shot with a highland cow a few feet away.
Built Around Her
This collaboration wasn’t just inspired by Patty - it was shaped around her.
From the design of the shoe to the packaging itself, everything pulled from one of her favorites: cowprint.
It showed up everywhere.
Not as a gimmick, but as something that tied the entire concept together from the environment we shot in to the final product in hand. A visual that felt bold, recognizable, and fully hers.
The Details That Made It Personal
To take it a step further, 50 random pairs from the drop were signed by Patty herself.
A small detail, but one that made the release feel more personal. More connected. Less like a standard rollout and more like something you were a part of.
More Than a Photoshoot
Nothing overcomplicated.
Just strong visuals, real energy, and a collaboration that didn’t need to be forced into place.
